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Privacy Policy

MELANIN SKIN FOOD ("we", "us", "our" or “the company”) respect your concerns about privacy and value the relationship we have with you. We believe that the privacy and security of your information and data is very important. This Privacy Policy describes the types of personal data we collect about our customers, how we use this information, with whom we share it, and the rights of our customers regarding our use of the information. We also describe the measures we take to protect the security of the information, how long we retain it and how our customers can contact us about our privacy practices and how to exercise their rights.

We encourage you to read this Policy carefully. Any updates or modifications to this Policy will be posted to our website on this page. By using or accessing the Website, you state that you have read, understand and agree to be bound by this Policy. This Policy is effective as of DATE and was not modified since.
If you reside outside of Africa or the United States , please consult the sections of this policy relating to the “Rights of EEA Residents” and “International Data Transfers” for certain additional provisions that may apply to you.

1. Which personal information is collected
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with our website.
Depending on how you use our website, we may ask you to share personal information with us. Whether you choose to give us this information is completely up to you, but keep in mind that if you withhold information, you may not be able to use some of our services.
We will ask you for personal information, if you use one of several services:
Becoming a registered user. In order to register, you need to share some personal information, such as your first and last name, as well as your e-mail address. You do not have to be a registered user to visit our website. But, you will have to register if you want to place orders or make full use of our services.
Making a purchase. When you purchase a product from our website, you have to provide us with your names, billing and shipping address, phone number, email and credit card information. If you are a frequent customer, purchase history, product preferences will be stored. Additionally, your username, password, gender, age and date of birth will be saved.
Signing up for our newsletter: in order to regularly receive our newsletter, we ask you to provide us with your email address, first and last name.
• Instagram: If you tagged or used one of our dedicated hashtags in order to be featured on our website or Social Media profile, we might collect your Instagram username and other information you have provided with that third party Social Media account.
Information or content you provide (e.g. leaving a product review or making a suggestion): photographs, videos, reviews, articles, questions, survey responses or comments can be stored.
• Information provided to us through social media networks or one of our mobile applications when you visit our social media pages or use one of our mobile applications (such as your name, profile picture, likes, location, friend list and other information described on the social media network or application sign-up page, or your geo-location details when using one of our mobile applications)
• Advertising and Targeting Cookies: we use them to deliver adverts that are relevant to your experience online. They're also used to keep track of your 'click through' and various engagement of our page and adverts to help us understand and target our marketing campaigns accordingly.

2. How we protect your personal information
We realise that our customers trust us to protect their personal information. We take that task seriously. We maintain physical, electronic and procedural safeguards to protect your personal information. For example: We use industry-standard Secure Sockets Layer ("SSL") authentication to guarantee the confidentiality of online transactions made on our site. SSL authentication and encryption of the information that you send to us over the Internet help protect your online transaction information from third party interception.
• We never display your full credit card number once it has been entered. We will only reveal the last four digits of your credit card for verification purposes.
• We urge you to protect your own privacy. We recommend that you do not share your password with anyone or share your password in an unsolicited phone call or e-mail.

Unfortunately, despite all of our efforts, there is always a risk that third parties may unlawfully intercept transmissions. This reality is true of all Internet use. As a result, we cannot ensure the security of any information you transmit, and you transmit all information at your own risk.

3. How we use your personal information
We use your personal information to fulfil any orders placed through the website (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use your personal information to:

• Send you promotional material or other communication if you elect
• To fulfil your orders placed through our website (e.g. credit card processing and shipping)
• Screen orders for potential risk or fraud
• Communicate with you or respond to inquiries
• Post your product reviews
• Tailor ads displayed to you on our other websites according to your interest and history with us
• Chat with you about special events, contents, promotional offers or surveys
• Usage Data may be used in aggregate form for internal business purposes, such as generating statistics and developing marketing plans.
• Send our newsletter (if you opted-in. you are always given the opportunity to unsubscribe from further emails of any promotional nature we send you)

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns)

4. Who views your personal information
We may share your personal information with companies that perform services for us, such as fulfilling orders, delivering packages, sending postal mail and e-mails, analysing customer data, providing marketing assistance, processing credit card payments, investigating fraudulent activity, conducting customer surveys, and providing customer service. They have access to personal information needed to perform their functions, but may not disclose your personally identifiable information for other purposes. Some personal information is stored on servers owned by other companies. Only our employees and our websites have the right to access this information.
We do not currently sell or license personal information and has no plans to do so. Your personal information will only be used by this site. At this time, we do not share any personal information with marketing affiliates. It is unlikely that this policy will change in the future. If we do decide to share information with our affiliates, we will post a notice in this Privacy Policy and on our home page.
We do not share your credit card or other account information with third parties unless you authorise us to do so, or if it is necessary to fulfil our responsibilities including, but not limited to, delivering a product or service that you order.

We are using several third party providers (as listed below) that help us organizing and processing your personal data:
-Shopify to run our online presence: you can read more about how Shopify uses your Personal Information here:
-Mail Chimp is our e-mail software which also stores some of your personal information. More information regarding how mail chimp use cookies is found here
- Google Analytics helps us to understand how our customers use our website. You can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

Finally, we may share your Information if the law requires to do so. Including but not limited to court orders, or other legal processes; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases we reserve the right to raise or waive any legal objection or right available to us. When we believe it is appropriate to investigate, prevent, or take action regarding illegal or suspected illegal activities; to protect and defend the rights, property, or safety of our company, our users, or others; and in connection with our Terms and Conditions and other agreements; or in connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.

5. International data transfers and the rights of EEA residents
Our shop runs on Shopify. “If you are located in the EEA, your personal information is processed by Shopify’s Irish affiliate, Shopify International Ltd. As part of our service, we may transfer your personal information to other regions, including to Canada and the United States. In order to ensure that your information is protected when transferred out of the EEA, Shopify relies on the EU-U.S. Privacy Shield, as well as inter-company agreements between our various affiliates that may process your information on behalf of Shopify International Ltd.” (from: . This means that your Personal Data that you submit directly to us through our website may be stored or processed in the United States, which does not have data protection laws equivalent to those in the EEA and other jurisdictions. If you do not wish your Personal Information to be stored or processed in the United States, please do not provide such information to us. We protect all Personal Data transferred to the United States in the same manner as we protect Personal Information.

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us:, in the subject line “unsubscribe” and the email or phone number you want to unsubscribe from our lists. Additionally, please note that it is likely, that your information will be transferred outside of Europe, including to South Africa and the United States (because the website is hosted by Shopify and our Head Quarters are in South Africa).

6. Children under 13
This website is targeted to adults. We do not knowingly collect or solicit personal information directly from anyone under the age of 13. If you are under 13, please do not send any information about yourself to us, including your name, address, telephone number, or email address. In the event that we learn that we have collected personal information from a child under age 13 we will delete that information as quickly as possible. If you are a parent or guardian of a child under 13 years of age and you believe your child has provided us with Personal Information, please contact us at

7. Website cookies
In order to improve your user experience, we may use cookies, web beacons or similar tracking technologies. These “Cookies” are small pieces of information that are stored by your browser on your computer’s hard drive. Generally, Cookies work by assigning to your computer a unique number that has no meaning outside of the Website. Our Cookies do not generally contain any personally identifying information. Most web browsers automatically accept Cookies, but you can usually configure your browser to prevent this. However, not accepting Cookies may make certain features of the Website unavailable to you. Consenting to our use of cookies in accordance with the terms of this policy when you first visit our website permits us to use cookies every time you visit our website.

8. Your rights and obligations
You have certain rights, choices and obligations in connection with the personal data you share with us. We ask that you keep the Personal Information that you provide to us current and that you correct any information you have provided us by contacting us at You represent and warrant that all Personal Information you provide us is true and correct and relates to you and not to any other person.

To update your preferences or to opt out, please follow the steps below:

Email opt-out
At any time, you may unsubscribe from our mailing list and marketing communications by either clicking the unsubscribing link in the footer of each marketing e-mail or opt-out of receiving marketing emails from Melanin Skin Food, by clicking the link here.
Please note that even if you unsubscribe from our promotional email messages, we may still need to contact you with important transactional information related to your account and your purchases. For example, even if you have unsubscribed from our promotional emails, we will still send you confirmation of a purchase you have made on our Website.
Kindly allow up to 2 business days for an effective opt-out.

WhatsApp Message opt-out
In order to stop receiving promotional messages over WhatsApp, just send STOP to the number Melanin Skin Food used to send you the message. You will then receive a confirmation of your opt-out of our messaging program. Kindly allow up to 2 business days.

Alternatively, you can send an email to, including your WhatsApp contact number, stating that you no longer want to receive our messages.

Reviewing, Updating or Deleting Personal Data or Restricting their use
Subject to applicable law, you have the right to request access to or erasure of the personal data we maintain about you, or to request the restriction of our use of this information, as appropriate. You also have the right to object at any time to the use of your personal data for direct marketing purposes by using the opt-out solution described above. For all other purposes, you may object at any time to the use of your personal data, on grounds relating to your particular situation, in accordance with applicable law. These rights may be limited in some circumstances under applicable law. We may take reasonable steps to verify your identity before granting access or making corrections.
Other rights
Subject to applicable law, you have the right to receive the personal data that you have provided to us about you. You may exercise this right by sending an email to or alternatively call or send a letter to the address mentioned at the bottom of this page.
9. Changes to this privacy policy
This Privacy Policy may be updated periodically to reflect changes in our privacy practices or to keep up with changing laws. We will post a notice on our website to notify you of any significant changes to our Privacy Policy. The last modification date of the privacy policy is found at the very top of this page.

  1. 10. Questions about this policy
If you have any questions or comments about this Privacy Policy, or if you would like us to update your information or your preferences, please contact us by email at
If you have any questions or comments about this Privacy Policy, or if you would like to exercise your rights, please send us a letter to
Melanin Skin Food, 1st Floor Future Space Offices
61 Katherine Street, Sandton
2196 Johannesburg
South Africa
or contact us by telephone at +27 (0) 6322 01820